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BITE, Best breakfast in Jersey — made fresh, made halal, made for you.

Client:

BITE

Year:

2026

Role:

Brand IdentityArt DirectionMenu SystemWeb Design

Taking the best breakfast in Jersey from word of mouth to word on the street.

The food already had a following — the brand didn't. Regulars swore by the kitchen while the signage, menus and socials said nothing about it. We rebuilt BITE's identity to close that gap, so the first impression finally matches the last bite.
BITE menu in hand
BITE brand photography
BITE campaign
BITE campaign
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BITE identity in use
BITE at night
The Insight

Regulars never needed convincing — strangers needed a signal. Every touchpoint now leads with what the line outside already knows: fresh, halal, and worth the wait.

An identity that reads from a moving car and holds up on a coffee cup.

One system across signage, menus, cups and the feed: a heavy wordmark, a pink-on-black palette with tan and red support, and a voice that talks like the regulars do. New specials drop into the menu grid without a redesign.
BITE brand photography
BITE brand photography

The Palette

BITE — Brand Colors
Pink #F998CB
Tan #D9B48F
Black #0F0F0F
Light Red #F0655D

Project description

BITE is a halal brunch, dinner and coffee house in New Jersey with a kitchen people line up for. We partnered with the team to give the brand the same confidence as the food — a full identity, art direction and menu system, carried through to a new website and the feed.

The work covers the wordmark, palette and voice; photography direction for the dishes and the people who love them; and a modular menu structure built to absorb new specials without ever needing a redesign.

Credits